Friday, 28 September 2007

Travel Green With Multimap and Carbon Clear

Multimap, Europe’s leading online mapping service provider, has enhanced its travel directions service to offer users information about the carbon footprint of journeys, as well as the ability to offset those journeys.

The service is provided through a partnership with Carbon Clear, a leading carbon management company that helps businesses and consumers manage their greenhouse gas emissions.

To use the carbon calculator, Multimap users click the “get directions” link on, enter their journeys’ start and end points, click “find”, and are presented with step-by-step directions and route maps. The directions results now include information on the carbon footprint of the journey. A pull-down menu allows users to choose the correct engine size of their cars, and to compare the carbon footprint of the journey if they were to go by bus or train instead of driving. Users clicking on the “more info” link will find details of how the carbon footprint is calculated, and can visit the Carbon Clear website to take action to offset their journeys.

Multimap’s founder Sean Phelan, said, “We all know that driving has a negative effect on the environment. We’ve partnered with Carbon Clear to help raise users’ awareness of the impact of driving, and also to make it easier to offset the carbon emissions of those journeys. Carbon Clear invests in carbon-reducing projects that balance the greenhouse gas emissions from vehicles, and we’re very pleased to support this work.”

Mark Chadwick, CEO and founder of Carbon Clear, added: “We’re really excited to be working together on this initiative. There is a real opportunity here to encourage behaviour change as so many people use Multimap to plan their journeys. It’s really important that we all understand the environmental impact of our travel. By using this innovative new tool everyone can get a much clearer picture of vehicle emissions and choose the lower-carbon option”.