Tuesday, 25 September 2007

More Buy One Get One Tree Goodness from innocent and Carbon Clear

We all know we need to do our bit for the environment. Small things can make a big difference, so innocent has teamed up with Carbon Clear for its Buy one Get one Tree promotion in October. For every innocent smoothie carton sold in leading supermarkets, innocent will get a tree planted in one of Carbon Clear’s dedicated reforestation projects. All you have to do is log on and register your unique code, and the rest will be taken care of for you.

The aim of the Buy one Get one Tree initiative is to get over 100,000 trees planted in rural communities in Africa and India. The groups choose the varieties of trees that best suit their needs themselves, and our donation will ensure they are looked after for 30 years. A quick recap of why trees are so great:

• The trees we plant will provide income - the communities planting the trees receive regular payments for maintaining the trees. These payments help to protect the community against economic downturn or crop failure.

• Trees protect food crops - the planted trees reduce soil erosion and provide shade.

• Trees help provide a livelihood - the species planted offer a variety of agricultural crops plus nutritional and medicinal uses.

• Trees help combat climate change - they absorb carbon dioxide as they grow.

Jessica Sansom, sustainability manager, innocent drinks says “Buy one get one tree is all about making it simple for innocent smoothie drinkers to do their little bit. Trees have so many positive benefits to offer local communities from providing a source of income, to enriching the soil and providing shade. We’re really excited about the scheme”

Look out for innocent drinks in the chilled juice aisle of your store.

For more information on Carbon Clear please contact Zoe on 01273 620194 or email her at zoe@boutiquecommunications.com.

For more information on innocent, please contact Ailana on 020 8600 3958, or email her at ailana@innocentdrinks.co.uk.